Entrepreneur · Curious

Entrepreneurship is what I do. Curiosity is what drives me.

I’m interested in how businesses grow, how ideas become reality, and how technology can solve meaningful problems. My journey has taken me across business development, real estate, entrepreneurship and technology, and I’m always curious about what comes next.

My storyPOV
My story

I’m an entrepreneur. Throughout my career, I’ve been interested in how businesses operate, how markets evolve, and how technology can solve real business problems.

My career began in sales and business development before moving into commercial leadership and real estate marketing.

In 2011, I co-founded Origine Real Estate Marketing, a digital agency specialising in real estate, which I helped build over 12 years.

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What I’m building

My ventures in detail
The Mall Is Back: But Who Will Run It in the Future?, by Mehdi Alaoui
The book

The Mall Is Back

But Who Will Run It in the Future?

For years, the retail industry was told that the future belonged to e-commerce. Shopping malls were declared obsolete, physical stores were closing, and the retail apocalypse became the dominant narrative. Yet physical retail did not disappear. Many leading destinations have proved remarkably resilient, and the industry is entering a new phase.

But the real question is no longer whether physical retail will survive. It is who will shape and control its future.

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Perspectives

Ideas worth sharing.

Observations and ideas on whatever I’m learning, written in a personal capacity.

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POV

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Turning data, technology and industry knowledge into practical tools that help businesses make better decisions and create lasting value.